{"id":1852,"date":"2020-04-07T12:23:27","date_gmt":"2020-04-07T12:23:27","guid":{"rendered":"https:\/\/safety4me.com\/?p=764"},"modified":"2020-04-07T12:23:27","modified_gmt":"2020-04-07T12:23:27","slug":"por-que-mudamos-a-marca-de-dr-rafael-para-safety4me","status":"publish","type":"post","link":"https:\/\/safety4me.com\/us\/por-que-mudamos-a-marca-de-dr-rafael-para-safety4me\/","title":{"rendered":"Por que mudamos a marca de Dr Rafael para SAFETY4ME"},"content":{"rendered":"<p align=\"justify\">Muitas pessoas nos perguntam a origem do nome Dr. Rafael e porque trocamos a plataforma de nome.<\/p>\n<p align=\"justify\">Vou contar pra voc\u00eas a nossa hist\u00f3ria e tudo vai fazer sentido.<\/p>\n<p align=\"justify\">Quando iniciamos a trabalhar no desenvolvimento do aplicativo, pensamos que seria necess\u00e1rio a cria\u00e7\u00e3o de um personagem, um her\u00f3i que pudesse se conectar com os pacientes e familiares e conduzi-los por dentro do aplicativo. Estudamos v\u00e1rios nomes e o que mais fez sentido naquele momento foi Rafael. Para quem n\u00e3o sabe, Rafael \u00e9 o nome do arcanjo da igreja cat\u00f3lica ligado a higieniza\u00e7\u00e3o das m\u00e3os e a sa\u00fade. Imediatamente conectamos o nome do Rafael com o personagem do Doutor, que seria respons\u00e1vel por informar as pessoas e conduzi-las por uma interna\u00e7\u00e3o hospitalar mais segura. Assim nasce o Dr. Rafael.<\/p>\n<p align=\"justify\">Ap\u00f3s alguns meses de trabalho, percebemos que havia algumas quest\u00f5es a serem trabalhadas em nossa marca. A primeira diz respeito a equipe multiprofissional. Sabemos que seguran\u00e7a do paciente \u00e9 um trabalho em equipe e que precis\u00e1vamos de um nome mais inclusivo, que \u201cacolhesse\u201dtodos os profissionais da sa\u00fade e n\u00e3o somente os m\u00e9dicos. O segundo motivo \u00e9 que nossa expans\u00e3o para o mercado americano nos alertou o risco de escolhermos um nome ligado a origens religiosas, o que poderia impactar na sua utiliza\u00e7\u00e3o. Realmente precis\u00e1vamos de um nome mais inclusivo, isento de vieses profissionais ou religiosos.<\/p>\n<p align=\"justify\">Passamos a estudar v\u00e1rias possibilidades e durante um congresso da Singularity University em San Diego, o <a href=\"https:\/\/exponential.singularityu.org\/medicine\/\" target=\"_blank\" rel=\"noopener noreferrer\">Exponential Medicine<\/a>, convers\u00e1vamos sobre o assunto e um colega sugeriu que deveria ser alguma coisa 4 me (em ingl\u00eas), o que significa em portugu\u00eas, para mim. Imediatamente pensei: \u201cent\u00e3o poderia ser SAFETY4ME\u201d, que traduzido significa, seguran\u00e7a para mim.<\/p>\n<p align=\"justify\">Desde ent\u00e3o adotamos esta marca que al\u00e9m de ser neutra do ponto de vista profissional, permite a inclus\u00e3o e reconhecimento da import\u00e2ncia do trabalho de todos os profissionais da sa\u00fade, al\u00e9m de ser um nome que pode ser usado no mundo todo.<\/p>\n<p align=\"justify\"><a name=\"_GoBack\"><\/a> Bem vindos ao SAFETY4ME.<\/p>","protected":false},"excerpt":{"rendered":"<p>Muitas pessoas nos perguntam a origem do nome Dr. Rafael e porque trocamos a plataforma de nome. Vou contar pra voc\u00eas a nossa hist\u00f3ria e tudo vai fazer sentido. Quando iniciamos a trabalhar no desenvolvimento do aplicativo, pensamos que seria necess\u00e1rio a cria\u00e7\u00e3o de um personagem, um her\u00f3i que pudesse se conectar com os pacientes [&hellip;]<\/p>","protected":false},"author":2,"featured_media":771,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,25],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Por que mudamos a marca de Dr Rafael para SAFETY4ME - Safety4Me<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/safety4me.com\/us\/por-que-mudamos-a-marca-de-dr-rafael-para-safety4me\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por que mudamos a marca de Dr Rafael para SAFETY4ME - Safety4Me\" \/>\n<meta property=\"og:description\" content=\"Muitas pessoas nos perguntam a origem do nome Dr. Rafael e porque trocamos a plataforma de nome. Vou contar pra voc\u00eas a nossa hist\u00f3ria e tudo vai fazer sentido. Quando iniciamos a trabalhar no desenvolvimento do aplicativo, pensamos que seria necess\u00e1rio a cria\u00e7\u00e3o de um personagem, um her\u00f3i que pudesse se conectar com os pacientes [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/safety4me.com\/us\/por-que-mudamos-a-marca-de-dr-rafael-para-safety4me\/\" \/>\n<meta property=\"og:site_name\" content=\"Safety4Me\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-07T12:23:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/safety4me.com\/wp-content\/uploads\/2020\/04\/blog1v2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"751\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dr. Salvador Gullo Neto\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dr. Salvador Gullo Neto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/safety4me.com\/por-que-mudamos-a-marca-de-dr-rafael-para-safety4me\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/safety4me.com\/por-que-mudamos-a-marca-de-dr-rafael-para-safety4me\/\"},\"author\":{\"name\":\"Dr. Salvador Gullo Neto\",\"@id\":\"https:\/\/safety4me.com\/en\/#\/schema\/person\/d1cf360f7a857e3600393b7c66d07859\"},\"headline\":\"Por que mudamos a marca de Dr Rafael para SAFETY4ME\",\"datePublished\":\"2020-04-07T12:23:27+00:00\",\"dateModified\":\"2020-04-07T12:23:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/safety4me.com\/por-que-mudamos-a-marca-de-dr-rafael-para-safety4me\/\"},\"wordCount\":368,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/safety4me.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/safety4me.com\/por-que-mudamos-a-marca-de-dr-rafael-para-safety4me\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/safety4me.com\/wp-content\/uploads\/2020\/04\/blog1v2.png\",\"articleSection\":[\"Safety4me\",\"Seguran\u00e7a do Paciente\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/safety4me.com\/por-que-mudamos-a-marca-de-dr-rafael-para-safety4me\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/safety4me.com\/por-que-mudamos-a-marca-de-dr-rafael-para-safety4me\/\",\"url\":\"https:\/\/safety4me.com\/por-que-mudamos-a-marca-de-dr-rafael-para-safety4me\/\",\"name\":\"Por que mudamos a marca de Dr Rafael para SAFETY4ME - Safety4Me\",\"isPartOf\":{\"@id\":\"https:\/\/safety4me.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/safety4me.com\/por-que-mudamos-a-marca-de-dr-rafael-para-safety4me\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/safety4me.com\/por-que-mudamos-a-marca-de-dr-rafael-para-safety4me\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/safety4me.com\/wp-content\/uploads\/2020\/04\/blog1v2.png\",\"datePublished\":\"2020-04-07T12:23:27+00:00\",\"dateModified\":\"2020-04-07T12:23:27+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/safety4me.com\/por-que-mudamos-a-marca-de-dr-rafael-para-safety4me\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/safety4me.com\/por-que-mudamos-a-marca-de-dr-rafael-para-safety4me\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/safety4me.com\/por-que-mudamos-a-marca-de-dr-rafael-para-safety4me\/#primaryimage\",\"url\":\"https:\/\/safety4me.com\/wp-content\/uploads\/2020\/04\/blog1v2.png\",\"contentUrl\":\"https:\/\/safety4me.com\/wp-content\/uploads\/2020\/04\/blog1v2.png\",\"width\":751,\"height\":350},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/safety4me.com\/por-que-mudamos-a-marca-de-dr-rafael-para-safety4me\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/safety4me.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Por que mudamos a marca de Dr Rafael para SAFETY4ME\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/safety4me.com\/en\/#website\",\"url\":\"https:\/\/safety4me.com\/en\/\",\"name\":\"Safety4Me\",\"description\":\"Ouvir pacientes para transformar o cuidado\",\"publisher\":{\"@id\":\"https:\/\/safety4me.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/safety4me.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/safety4me.com\/en\/#organization\",\"name\":\"Safety4Me\",\"url\":\"https:\/\/safety4me.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/safety4me.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/safety4me.com\/wp-content\/uploads\/2021\/12\/Untitled-2.svg\",\"contentUrl\":\"https:\/\/safety4me.com\/wp-content\/uploads\/2021\/12\/Untitled-2.svg\",\"width\":1298,\"height\":235,\"caption\":\"Safety4Me\"},\"image\":{\"@id\":\"https:\/\/safety4me.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/safety4me\/?hl=en\",\"https:\/\/www.linkedin.com\/company\/safety4me?originalSubdomain=br\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/safety4me.com\/en\/#\/schema\/person\/d1cf360f7a857e3600393b7c66d07859\",\"name\":\"Dr. Salvador Gullo Neto\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/safety4me.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/safety4me.com\/wp-content\/uploads\/2021\/12\/Dr-Salvador-Gullo-Neto-96x96.jpg\",\"contentUrl\":\"https:\/\/safety4me.com\/wp-content\/uploads\/2021\/12\/Dr-Salvador-Gullo-Neto-96x96.jpg\",\"caption\":\"Dr. Salvador Gullo Neto\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Por que mudamos a marca de Dr Rafael para SAFETY4ME - Safety4Me","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/safety4me.com\/us\/por-que-mudamos-a-marca-de-dr-rafael-para-safety4me\/","og_locale":"en_US","og_type":"article","og_title":"Por que mudamos a marca de Dr Rafael para SAFETY4ME - Safety4Me","og_description":"Muitas pessoas nos perguntam a origem do nome Dr. Rafael e porque trocamos a plataforma de nome. Vou contar pra voc\u00eas a nossa hist\u00f3ria e tudo vai fazer sentido. Quando iniciamos a trabalhar no desenvolvimento do aplicativo, pensamos que seria necess\u00e1rio a cria\u00e7\u00e3o de um personagem, um her\u00f3i que pudesse se conectar com os pacientes [&hellip;]","og_url":"https:\/\/safety4me.com\/us\/por-que-mudamos-a-marca-de-dr-rafael-para-safety4me\/","og_site_name":"Safety4Me","article_published_time":"2020-04-07T12:23:27+00:00","og_image":[{"width":751,"height":350,"url":"https:\/\/safety4me.com\/wp-content\/uploads\/2020\/04\/blog1v2.png","type":"image\/png"}],"author":"Dr. Salvador Gullo Neto","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Dr. Salvador Gullo Neto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/safety4me.com\/por-que-mudamos-a-marca-de-dr-rafael-para-safety4me\/#article","isPartOf":{"@id":"https:\/\/safety4me.com\/por-que-mudamos-a-marca-de-dr-rafael-para-safety4me\/"},"author":{"name":"Dr. Salvador Gullo Neto","@id":"https:\/\/safety4me.com\/en\/#\/schema\/person\/d1cf360f7a857e3600393b7c66d07859"},"headline":"Por que mudamos a marca de Dr Rafael para SAFETY4ME","datePublished":"2020-04-07T12:23:27+00:00","dateModified":"2020-04-07T12:23:27+00:00","mainEntityOfPage":{"@id":"https:\/\/safety4me.com\/por-que-mudamos-a-marca-de-dr-rafael-para-safety4me\/"},"wordCount":368,"commentCount":0,"publisher":{"@id":"https:\/\/safety4me.com\/en\/#organization"},"image":{"@id":"https:\/\/safety4me.com\/por-que-mudamos-a-marca-de-dr-rafael-para-safety4me\/#primaryimage"},"thumbnailUrl":"https:\/\/safety4me.com\/wp-content\/uploads\/2020\/04\/blog1v2.png","articleSection":["Safety4me","Seguran\u00e7a do Paciente"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/safety4me.com\/por-que-mudamos-a-marca-de-dr-rafael-para-safety4me\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/safety4me.com\/por-que-mudamos-a-marca-de-dr-rafael-para-safety4me\/","url":"https:\/\/safety4me.com\/por-que-mudamos-a-marca-de-dr-rafael-para-safety4me\/","name":"Por que mudamos a marca de Dr Rafael para SAFETY4ME - Safety4Me","isPartOf":{"@id":"https:\/\/safety4me.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/safety4me.com\/por-que-mudamos-a-marca-de-dr-rafael-para-safety4me\/#primaryimage"},"image":{"@id":"https:\/\/safety4me.com\/por-que-mudamos-a-marca-de-dr-rafael-para-safety4me\/#primaryimage"},"thumbnailUrl":"https:\/\/safety4me.com\/wp-content\/uploads\/2020\/04\/blog1v2.png","datePublished":"2020-04-07T12:23:27+00:00","dateModified":"2020-04-07T12:23:27+00:00","breadcrumb":{"@id":"https:\/\/safety4me.com\/por-que-mudamos-a-marca-de-dr-rafael-para-safety4me\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/safety4me.com\/por-que-mudamos-a-marca-de-dr-rafael-para-safety4me\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/safety4me.com\/por-que-mudamos-a-marca-de-dr-rafael-para-safety4me\/#primaryimage","url":"https:\/\/safety4me.com\/wp-content\/uploads\/2020\/04\/blog1v2.png","contentUrl":"https:\/\/safety4me.com\/wp-content\/uploads\/2020\/04\/blog1v2.png","width":751,"height":350},{"@type":"BreadcrumbList","@id":"https:\/\/safety4me.com\/por-que-mudamos-a-marca-de-dr-rafael-para-safety4me\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/safety4me.com\/"},{"@type":"ListItem","position":2,"name":"Por que mudamos a marca de Dr Rafael para SAFETY4ME"}]},{"@type":"WebSite","@id":"https:\/\/safety4me.com\/en\/#website","url":"https:\/\/safety4me.com\/en\/","name":"Safety4Me","description":"Ouvir pacientes para transformar o cuidado","publisher":{"@id":"https:\/\/safety4me.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/safety4me.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/safety4me.com\/en\/#organization","name":"Safety4Me","url":"https:\/\/safety4me.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/safety4me.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/safety4me.com\/wp-content\/uploads\/2021\/12\/Untitled-2.svg","contentUrl":"https:\/\/safety4me.com\/wp-content\/uploads\/2021\/12\/Untitled-2.svg","width":1298,"height":235,"caption":"Safety4Me"},"image":{"@id":"https:\/\/safety4me.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/safety4me\/?hl=en","https:\/\/www.linkedin.com\/company\/safety4me?originalSubdomain=br"]},{"@type":"Person","@id":"https:\/\/safety4me.com\/en\/#\/schema\/person\/d1cf360f7a857e3600393b7c66d07859","name":"Dr. Salvador Gullo Neto","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/safety4me.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/safety4me.com\/wp-content\/uploads\/2021\/12\/Dr-Salvador-Gullo-Neto-96x96.jpg","contentUrl":"https:\/\/safety4me.com\/wp-content\/uploads\/2021\/12\/Dr-Salvador-Gullo-Neto-96x96.jpg","caption":"Dr. Salvador Gullo Neto"}}]}},"_links":{"self":[{"href":"https:\/\/safety4me.com\/us\/wp-json\/wp\/v2\/posts\/1852"}],"collection":[{"href":"https:\/\/safety4me.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/safety4me.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/safety4me.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/safety4me.com\/us\/wp-json\/wp\/v2\/comments?post=1852"}],"version-history":[{"count":0,"href":"https:\/\/safety4me.com\/us\/wp-json\/wp\/v2\/posts\/1852\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/safety4me.com\/us\/wp-json\/wp\/v2\/media\/771"}],"wp:attachment":[{"href":"https:\/\/safety4me.com\/us\/wp-json\/wp\/v2\/media?parent=1852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/safety4me.com\/us\/wp-json\/wp\/v2\/categories?post=1852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/safety4me.com\/us\/wp-json\/wp\/v2\/tags?post=1852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}